Tag Archives: Convertibles

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Ferdinand Piech, grandson of Volkswagen’s founder, assembled an array of auto companies during his tenure atop the company.

Under former CEO Ferdinand Piech, Volkswagen pieced together a vast array of brands covering everything from entry-level small cars to ultra-exotic sedans and sports car but, now, it looks like current CEO Herbert Diess wants to unravel the empire and sell or spin off some of those marques.

According to various reports out of Europe, backed by several company sources, two of VW’s most exclusive automotive brands, Lamborghini and Bugatti, are in the crosshairs, as is the company’s motorcycle division, Ducati.

Shedding those brands could simplify Volkswagen’s management structure, reduce future investment needs and, equally important, such a move could raise cash to help fund VW’s aggressive electrification program. The German marque has laid out plans to launch at least 50 all-electric models by mid-decade and has allocated about $66 billion for that effort.

(Volkswagen teases new compact ute coming in October.)

Volkswagen AG Chairman Herbert Diess is looking to take VW in the opposite direction of Piech, selling or spinning off companies to better fund its core business.

Lamborghini could be spun off on its own, along the lines of what Fiat Chrysler Automobiles did with Ferrari, reports Reuters.

Currently, under the peculiar structure of the broader Volkswagen Group, Lambo effectively reports to the semi-autonomous Audi brand. The news service quotes various sources indicating the Italian supercar company would become “a more independent unit,” making it easier to eventually stage an initial public offering.

“This is a first step which gives VW the option to list the unit further down the line,” one of the sources familiar with the discussions told Reuters.

Ducati, which is likewise based in Italy and also reports directly to Audi, seems destined to go through similar changes which could include a spinoff, a sale or simply operating more independently.

Audi had actually looked for a buyer for Ducati a couple years ago but eventually ended that quest unsuccessfully.

Volkswagen has designated $66 billion to bring more than 50 EVs to market in the next few years, including the ID.4.

As TheDetroitBureau.com reported last week, the three brands are likely to go to different buyers – or possibly be spun off separately. Bugatti appears to be destined to go to Croatia’s electric supercar startup Rimac, according to London-based Car magazine.

Bugatti, whose products start around $3 million, is the most exclusive of all the VW brands, but with production running barely one a week, it generates little real cash and requires substantial investments to remain competitive.

It also faces the growing challenge of meeting global emissions and energy efficiency mandates that appear destined to force a shift from conventional gas engines – like the W-16 used in the current Bugatti Chiron – to electric assist or full battery-electric propulsion.

(Report: VW set to sell Bugatti to Croatia’s little EV maker Rimac.)

That’s where Rimac could be a solid fit, its own products, like the Concept_Two, running entirely on batteries.

Italian sports car maker Lamborghini would likely be spun off, much like Fiat Chrysler did with Ferrari.

Whatever happens to Lamborghini, it would face a similar challenge, however. And even in the motorcycle sector there’s a push to electrify, such traditional brands as Harley-Davidson launching battery-powered models.

If Volkswagen does move to sell or spin off these brands it would mark a dramatic reversal of the strategy implemented by Piech, heir to the family that founded both VW and Porsche.

After becoming CEO three decades ago, and then as chairman of Volkswagen’s all-powerful Board, he approved the acquisition of brands ranging from low-end Skoda and Seat to high-line Porsche and Bentley, as well as the revival of the Bugatti marque.

That strategy positioned VW in a three-way fight with Toyota and the Renault-Nissan-Mitsubishi Alliance for global sales leadership. But Piech was forced out in 2015 following VW’s disastrous emissions cheating was revealed. He passed away in August 2019.

Diess has been looking for ways to streamline the German giant and is aggressively shifting from the diesel technology that long propped up the automaker to electric propulsion. But that transition, along with the need to develop autonomous vehicles, is incredibly expensive, further encouraging the idea of paring down the corporate line-up.

Bugatti and its record-setting Chiron could be sold to Croatian EV maker Rimac.

Decisions on what to do Lamborghini, Bugatti and Ducati reportedly could come during a five-year planning meeting set to bring together VW’s separate management and supervisory boards in November.

(Volkswagen suffers Q2 loss; board publicly backs Diess.)

Even if the Volkswagen Group does get rid of the three brands it won’t vanish from the highest regions of the automotive market. There appears to be no plan under discussion to shed British Bentley. And both Porsche and Audi remain secure in their roles within the company, as well.

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The next-gen SL Roadster is in the dynamic testing stage, suggesting it should debut early next year.

Few automakers appear to draw from their history the way that Mercedes-Benz does and it’s reaching back to its roots again to update is next-generation SL Roadster.

While not quite ready for primetime, the German automaker is hyping its looming return in Mercedes-AMG form with several pictures of a couple of prototypes running through their paces on German roadways, covered in a skin designed to make it tough to get a good look at hard details.

The company is calling the new model a “reinterpretation” of the original coupe from 1952, and the early pics taken during dynamic testing at the maker’s Test and Technology Center in Immendingen, and now also on public roads in some cases, clearly show a tie to its past — the iconic 300 SL competition racing car of 1952.

(And another one bites the dust: Farewell Mercedes SLC.)

The automaker just cancelled the SLC Roadster, only hinting that something could replace it. This AMG-powered model suggests it’s more than a hint.

The new SL’s photo shoot comes after the German maker ends production of the Mercedes SLC Roadster.

Originally known as the SLK, this compact two-door sports coupe made a buzz early on, in part due to its origami-style folding hardtop, as well as a reasonably affordable entry prices. But the German marque over-extended its line-up during the past few decades and is rationalizing its mix, starting with the SLC.

However, the presence of the SL pre-production model clearly shows that the company plans to offer a small open-air sports car for the future. There are some differences between the outgoing and new models. The first is that the SLC featured a folding hard top while the test model is sporting a soft top.

(Major remake for renamed Mercedes SLC roadster.)

The new model looks a little lower and more nimble than its predecessor. The reduced weight due to the shift away from the folding hard top will only add to that feeling. It also may be a bit smaller than the previous model as there are reports it’s based on the AMG GT platform.

Given that the company is road testing pre-production models, it seems likely the final product will be on the road in fall 2021.

Since it’s a Mercedes-AMG creation, it will be a performance machine. Speculation about the numbers has the “entry-level” model being powered by an inline 6 cylinder engine putting out somewhere between 420 and 430 horsepower.

The next model up will likely use a variant of AMG’s twin-turbo 4.0-liter V-8 powerplant, and expect that to hit the road with horsepower numbers exceeding 600 hp. Given the point the company is at in testing, the curtain should raise in early 2021 with deliveries starting in the fall.

(Mercedes drops the covers on the 2017 SL Roadster.)

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width: 100%; margin-right: 0; margin-top: 10px; } html div#gJSomKNtPm.mo-optin-has-custom-field div#gJSomKNtPm_inpost.columbine-container div.columbine-column textarea.mo-optin-form-custom-field.textarea-field { min-height: 80px; }div#gJSomKNtPm *, div#gJSomKNtPm *:before, div#gJSomKNtPm *:after {box-sizing: border-box;-webkit-box-sizing: border-box;-moz-box-sizing: border-box;}div#gJSomKNtPm_inpost_container div.mo-optin-powered-by{margin:5px auto 2px;text-align:center;}div#gJSomKNtPm_inpost_container div.mo-optin-powered-by a {font-size:16px !important; text-decoration: none !important;box-shadow:none !important;border-bottom-width:0px !important;cursor:pointer !important;}div#gJSomKNtPm_inpost_container #mo-acceptance-checkbox {background-color: #fff;line-height: 0;border: 1px solid #bbb;width: 16px;min-width: 16px;height: 16px;margin: 0 5px 0 0 !important;outline: 0;text-align: center;vertical-align: middle;clear: none;cursor: pointer;}div#gJSomKNtPm_inpost_container .mo-acceptance-label {cursor:pointer}div#gJSomKNtPm_inpost_container div#gJSomKNtPm_inpost p {padding:0px !important;margin:0px !important}div#gJSomKNtPm .mo-optin-form-wrapper label {color:inherit;font-weight: normal;margin: 0;padding:0;}div#gJSomKNtPm.mo-cta-button-flag .mo-optin-form-note .mo-acceptance-label {display:none;}div#gJSomKNtPm .mailoptin-video-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; } div#gJSomKNtPm .mailoptin-video-container iframe, div#gJSomKNtPm .mailoptin-video-container object, div#gJSomKNtPm .mailoptin-video-container embed, div#gJSomKNtPm .mailoptin-video-container video { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }#gJSomKNtPm .mo-optin-form-container .mo-optin-spinner { border-radius: inherit; position: absolute; width: 100%; height: 100%; background: #fff url(https://www.thedetroitbureau.com/wp-content/plugins/mailoptin/src/core/src/assets/images/spinner.gif) 50% 50% no-repeat; left: 0; top: 0; opacity: 0.99; filter: alpha(opacity=80); } #gJSomKNtPm .mo-optin-form-container .mo-optin-success-close { font-size: 32px !important; font-family: "HelveticaNeue - Light", "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif !important; color: #282828 !important; font-weight: 300 !important; position: absolute !important; top: 0 !important; right: 10px !important; background: none !important; text-decoration: none !important; width: auto !important; height: auto !important; display: block !important; line-height: 32px !important; padding: 0 !important; -moz-box-shadow: none !important; -webkit-box-shadow: none !important; box-shadow: none !important; } #gJSomKNtPm .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg { font-size: 21px; font-family: "HelveticaNeue - Light", "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif; color: #282828 !important; font-weight: 300; text-align: center; margin: 0 auto; width: 100%; position: absolute !important; left: 50%; top: 50%; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); transform: translate(-50%, -50%); } #gJSomKNtPm .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg a { color: #0000EE; text-decoration: underline; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container h2, div#gJSomKNtPm div.mo-optin-form-container h1 { font-size: 32px !important; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 18px !important; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note { font-size: 14px !important; }@media screen and (max-width: 768px) { div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h2, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h1 { font-size: 30px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 18px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note { font-size: 14px !important; } }@media screen and (max-width: 480px) { div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h2, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h1 { font-size: 25px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 16px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note, div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note * { font-size: 12px !important; } }div#gJSomKNtPm .mo-mailchimp-interest-container { margin: 0 10px 2px; } div#gJSomKNtPm .mo-mailchimp-interest-label { font-size: 16px; margin: 5px 0 2px; } div#gJSomKNtPm input.mo-mailchimp-interest-choice { line-height: normal; border: 0; margin: 0 5px; } div#gJSomKNtPm span.mo-mailchimp-choice-label { vertical-align: middle; font-size: 14px; } div#gJSomKNtPm .mo-mailchimp-interest-choice-container { margin: 5px 0; }div#gJSomKNtPm .mo-mailchimp-interest-label { display:inline-block!important; } div#gJSomKNtPm span.mo-mailchimp-choice-label { vertical-align:baseline!important; } div#gJSomKNtPm .mo-mailchimp-interest-container { padding:18px 0 6px 0; } div#gJSomKNtPm .mo-mailchimp-choice-label { font-size:16px!important; }