Tag Archives: Automakers

If you’re driving in a downpour, the technology you rely on to make you a better driver day in, and day out is likely useless.

Connected Vehicles 2
In ideal conditions, ADAS is very helpful, but a new study shows in moderate to heavy rain, suffered performance issues.

At least according to a new study from AAA, which tested a variety of safety technologies typically lumped together under the Advanced Driver Assistance Systems moniker and found they performed no better than humans in moderate to heavy rain.

The performance issues stem from the assistance systems inability to “see” better than a live person during those weather events — they don’t it turns out. The reason for this is pretty simple and is the same one that’s plagued these technologies from the beginning.

“Vehicle safety systems rely on sensors and cameras to see road markings, other cars, pedestrians and roadway obstacles. So naturally, they are more vulnerable to environmental factors like rain,” said Greg Brannon, AAA’s director of automotive engineering and industry relations. 

“The reality is people aren’t always driving around in perfect, sunny weather so we must expand testing and take into consideration things people actually contend with in their day-to-day driving.”

Lexus LSS
The Lexus LSS+ suite of advanced driver assistance systems becomes standard for 2020.

No better than people

During closed course testing with simulated rainfall AAA researchers found test vehicles equipped with automatic emergency braking traveling at 35 mph collided with a stopped vehicle one third (33%) of the time. 

Lane keeping assistance didn’t fare any better with test vehicles departing their lane 69% of the time. Vehicle safety systems, also known as advanced driver assistance systems or ADAS, are typically evaluated in ideal operating conditions. However, in order to get real world results, AAA attempts to simulate real world conditions.

Additionally, the study found automatic emergency braking engaged while approaching a stopped vehicle in the lane ahead:

  • In aggregate, testing conducted at 25 mph resulted in a collision for 17% of test runs
  • In aggregate, testing conducted at 35 mph resulted in a collision for 33% of test runs
Emergency Auto Braking
Driver assistance features like emergency auto-braking struggled in certain situations.

Meanwhile, lanekeeping assistance engaged to maintain the vehicle’s lane position “veered outside of the lane markers 69% of the time,” the results showed.

Other shortcomings and what to do

The safety technology fell short of ideal in other ways too, for example, it struggled to stay in its lane — despite markings — on curved roads as well as streets with busy intersections.

It also struggled to stop for pedestrians involved in everyday activities, such as walking in front of a vehicle, a child running out from between two parked vehicles or when people were walking at night. 

Occasionally, it struggled with dealing with a disabled vehicle on the road or “coming too close to other vehicles or guardrails.”

AAA’s research continues to show that vehicle safety system performance varies widely, reinforcing that they are not a replacement for a fully engaged driver.

“AAA recognizes these systems have the ability to lessen the chance of a crash and improve the overall safety of driving,” continued Brannon. “Fine-tuning their performance and providing drivers with a more consistent experience will go a long way in unlocking their true potential.”

In the race to put self-driving vehicles on the road, General Motors may be ready to take the lead with the new Ultra Cruise system it plans to put on the road by 2023.

Cadillac plans to expand the rollout of Super CruiseTM, the world’s first true hands-free driver assistance feature for the freeway. Super Cruise will be available on all Cadillac models, with the rollout beginning in 2020. After 2020, Super Cruise will make its introduction in other General Motors brands.
GM is currently rolling out its original Super Cruise system on a wide range of products, including Chevy and GMC models, as well as those from Cadillac.

The new system will increase by tenfold the number of miles of roads GM’s Super Cruise system can operate on – and where the current system only can operate on limited-access roadways, Ultra Cruise will cover “every road including city streets, subdivision streets and paved rural roads, in addition to highways,” GM said in a statement announcing the new technology. At launch, Ultra Cruise will operate on 2 million miles of roads, said GM, with a goal of increasing that to 3.4 million.

With Ultra Cruise, GM seems positioned to leapfrog Tesla, the EV automaker that marketed the first “self-driving” system, Autopilot. Despite releasing a new update it refers to as “Full Self-Driving,” Tesla’s technology still requires drivers to keep their hands on the wheel at all times.

“Ultra Cruise is not just a game changer in terms of what it enables ­− a door-to-door hands-free driving experience − but a technological one as well,” said Doug Parks, GM’s executive vice president of Global Product Development, Purchasing and Supply Chain.

The race for autonomy

The auto industry is in a race to develop autonomous vehicle technology – with the eventual goal of having vehicles operate without the assistance of a human driver. GM’s San Francisco-based Cruise subsidiary recently won approval from the State of California to test prototype vehicles that don’t even have a steering wheel or other driver controls. But most experts believe that it will be late in the decade before such systems are ready for widespread use.

(Click to expand.)

In the meantime, the focus is on more limited systems that can reduce the role of the driver – though a motorist would still need to be ready to take control in an emergency, or if the vehicle were to travel outside a “geofenced” area.

A number of manufacturers are developing these systems – known in industry parlance as “Level 2 autonomy.” Tesla was first to market with the original Autopilot, GM following with Super Cruise which it is now rolling out on a wide range of vehicle lines.

Both have significant limitations and make various trade-offs. Tesla has dubbed the latest version of Autopilot “Full Self-Driving,” and many owners have been using the system hands-free. Some have been recorded going so far as to jump into the back seat while the vehicle is moving. But the automaker actually stresses that motorists need to maintain at least a loose grip on the wheel.

Tesla v GM

GM claims drivers actually can take hands off the wheel using Super Cruise. But the system is restricted to about 200,000 miles of U.S. and Canadian roads. And the GM system uses a camera to ensure that the driver remains alert and in position to take over quickly, if necessary.

Tesla FSD Simulation
A digital simulation of Tesla’s “Full Self-Driving” system.

Tesla has, until recently, not monitored the driver. But it plans to do so after coming under fire for the lax way in which many drivers use Super Cruise. In fact, the National Highway Traffic Safety Administration is conducting a probe of Autopilot in the wake of several dozen crashes, a number of those involving Tesla vehicles impacting stationary emergency vehicles.

“The way Tesla is doing it, there always will be error problems,” said Sam Abuelsamid, principal auto analyst with Guidehouse Insights.

Tesla relies on the data gathered by a network of cameras to operate Autopilot. GM, on the other hand, uses radar, as well as ultra high-definition street maps, with Super Cruise. And the Ultra Cruise system will add LIDAR, a 3D laser technology.

“This is a more robust solution,” said Abuelsamid. “They’ve taken a safer approach (even as they) expand tenfold the number of roads they can use Ultra Cruise on.”

No rollout roadmap – yet

The GM system will be able to recognize street signs and traffic signals, as well as pedestrians, bicyclists and animals. And it will be able to handle pretty much any sort of situation that a human driver would normally be required to negotiate, according to GM.

The automaker hasn’t provided a specific roadmap for rolling out Ultra Cruise but it’s expected to follow the same model used for the original Super Cruise system. That would begin with the flagship Cadillac brand and then expand to other GM brands.

Motorists pay additional fees for vehicles equipped with the basic Super Cruise hardware and GM recently announced that it will charge a monthly usage fee, as well. Tesla, Ford and other manufacturers are adopting similar pricing models.

It’s a long road til January, when the North American Car, Truck and Utility Vehicle of the Year winners are announced, but the field has been narrowed down to 23 contenders out of a broad field of 2022 models.

Gary Witzenburg, NACTOY president, reveals the semi-finalists for the 2022 awards.

The field includes a few models widely expected to survive the first cut, including the Ford Bronco, the Nissan Pathfinder and the Mercedes-Benz S-Class. But there were also some surprises among the first round of semi-finalists.

Fully six of the 23 models are all-electric, including the Mercedes EQS and Volkswagen ID.4, with several others offered with hybrid powertrain options. The Jeep Grand Cherokee, for one, will give buyers a choice of hybrid and plug-in hybrid, as well as conventional gas-powered options.

EVs stand out

The strong showing by those six battery-electric vehicles represents the growing number of BEVs delivering range of as much as 500 miles per charge, said Gary Witzenburg the president of NACTOY. “They’re just more publicly acceptable and becoming more popular with the public,” he said.

The six all-electric models are: in the Car of the Year category, the Lucid Air and Mercedes EQS; the GMC Hummer EV and Rivian R1T in the truck category; and the Hyundai Ioniq 5, and Volkswagen ID.4 in the Utility Vehicle category.

Rivian R1T

Rivian’s R1T advanced to the semi-finals of the 2022 NACTOY voting.

The full list of semifinalists follow. NACTOY’s 50 North American jurors will gather next month in Ann Arbor, Michigan for a three-day driving event giving them a chance to get behind the wheel of all 23 models. A second cut will be announced at the Los Angeles Auto Show in November. The three eventual winners will be revealed in January.

North American Car of the Year

  • Audi A3
  • Cadillac CT5-V Blackwing
  • Genesis G70
  • Honda Civic
  • Lucid Air
  • Mercedes-Benz EQS
  • Mercedes-Benz S-Class
  • Volkswagen Golf Mk VIII (Golf R/Golf GTI)

North American Truck of the Year

2022 Ford Maverick Lariat

The 2022 Ford Maverick, the brand’s new compact pickup, made it to the semi-finals of NACTOY.
  • Ford Maverick
  • GMC Hummer EV
  • Hyundai Santa Cruz
  • Nissan Frontier
  • Rivian R1T
  • Toyota Tundra

North American Utility Vehicle of the Year

  • Ford Bronco
  • Genesis GV70
  • Hyundai Ioniq 5
  • Hyundai Tucson (HEV/ICE/PHEV)
  • Jeep Grand Cherokee (ICE, PHEV, L)
  • Jeep Wagoneer/Grand Wagoneer
  • Kia Carnival
  • Nissan Pathfinder
  • VW ID.4

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Volvo Cars on-again, off-again initial public offering efforts appear to be “on again” with it taking off, by some estimates, before the end of this month. The listing would be on the Stockholm exchange.

New Volvo V90 location driving
Volvo’s been close to an IPO in the past, but put it on hold.

According to a Reuters report, Volvo’s Chinese parent company, Geely Holding, has been meeting with banks to sort out the details. If it comes to pass, it will mark the end — or beginning — of a push that began in 2018.

If it pans out, the $20 billion valuation is an interesting number, potentially hindering another auto company looking to go public: Rivian. The nascent EV maker, which just rolled out its first production-level R1T for a customer earlier today, is talking with U.S. bankers about an IPO, perhaps in late November.

Getting the numbers right

Part of that effort is securing a valuation approaching $80 billion. Many observers can see a valuation between $50 billion and $70 billion but think $80 billion is a stretch. That said, optimism about electric vehicles is high right now.

In fact, Lucid Motors, which has yet to build a production-level vehicle yet already has a market cap that exceeds what Volvo’s parent company is seeking at about $32.2 billion. 

Volvo Car Group Chairman, CEO meet with the Prime Ministers of China and Belgium
Volvo Cars CEO Håkan Samuelsson previously said the merger between Geely and Volvo was called off because the companies were better off separate than together.

General Motors is worth, but only by a little at $74.4 billion. Ford is a bit further off the pace at $51 billion. By comparison, Fisker Inc., another startup, comes in at $3.9 billion. Tesla is currently the most valuable automaker in the world with a market cap hovering around $733.5 billion while Toyota is second at about $303.5 billion. 

Company’s been working on it for a while

The plans have taken a few twists and turns during that time, including a potential merger of the Swedish-branded automaker with Geely Automobiles in early 2020.

China’s Geely Automobile said in February 2020 it was in early discussions with Volvo about combining the two into a global carmaker with listings in Hong Kong and Stockholm. The two companies were working on a joint proposal to present to each automaker’s board at that time.

“A combination of the two companies would result in a strong global group. We look forward to working with Håkan Samuelsson, president and CEO of Volvo Cars, to further investigate this opportunity with the goal to strengthen the synergies within the Group while maintaining the competitive advantage and the integrity of each individual brand,” said Li Shufu, chairman of Geely Holding Group, told Reuters.

However, it was ultimately scuttled because it was determined the companies were better off as separate entities.

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Michael Vi/Shutterstock

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With the Biden administration having announced that it would start requiring companies to vaccinate employees, automakers and UAW are finding themselves in a sticky situation. Unions had previously said they wanted to hold off on endorsing or opposing mandatory vaccinations until after they discussed things with the industry and their own members. Considering Joe Biden said he wouldn’t make vaccines mandatory less than 10 months ago, employers are getting caught with their pants around the proverbial ankles.

Automakers had previously been surveying white-collar workers to see what they wanted to do while upping on-site COVID restrictions, but operating under the impression that any hard decisions were likely a long way off and left entirely to their discretion. Now the Department of Labor’s Occupational Safety and Health Administration is planning a new standard that requires all employers with 100 (or more) employees to guarantee their workforce is fully vaccinated or require any unvaccinated workers to produce a negative test result on a minimum weekly basis. 

Employers that fail to implement the stated requirements could face fines of nearly $14,000 per violation, according to the White House, with penalties also doubling for those who refuse to wear masks during interstate travel. Those are potentially steep fees when you’re employees number in the thousands. Union officials have said they’re considering the matter without committing to more than absolutely necessary — though the UAW officially opposed vaccine requirements in the past.

From UAW President Ray Curry:

“The UAW has and continues to strongly encourage all members and their families to be vaccinated unless there is specific health or religious concerns. We know that this is the best way to protect our members, coworkers and their families.

We are reviewing the details of yesterday’s announcements and the impact on our members and our over 700 employer contracts.

In the meantime, we continue our member commitment to practice safety in every one of our worksites by following protocols including masks, sanitizing and reporting any exposure or symptoms of the virus. At the UAW we all understand that fighting this pandemic and protecting our families is key to our survival.”

Assuming the union ultimately decides to endorse the vaccine decree, it’s likely going to be fracturing its membership. While I am hardly against vaccinations, I strongly support informed consent and speaking candidly about this has resulted in autoworkers frequently confessing they’re similarly opposed to forced vaccinations. Many have said they would immediately quit their jobs, matching a recent Washington Post poll claiming 70 percent of unvaccinated workers would simply abandon their positions if vaccine mandates are instituted. It’s my assumption that the industry will have a sudden, catastrophic staffing shortage were it to move forward with the Biden plan.

Automakers have been similarly noncommittal, with manufacturers (including Ford, GM, Stellantis, Honda, and Toyota) stating they encourage staff to get vaccinated and want to adhere to all government-issued health protocols. But they typically steer clear of addressing the Biden plan directly, possibly indicating some hesitancy. That said, it hasn’t even been a full day since the vaccine mandate was announced and their HR and legal departments are probably wringing their hands as they ponder upon what’s to be done and the fallout it might create.

Every statement automakers have been willing to make thus far can be paraphrased into “hold on … we’ve got to think about this,” followed by a paragraph about how they believe in vaccinations and want to adhere to recommendations coming from the relevant health experts. Conversely, very little has been said about the rights or preferences of their employees.

I’m not going to beat around this bush. The entire premise of these mandates seems insane to me, bordering on wicked. As an American, I always thought the whole premise of the country was predicated upon the shared belief that personal liberties and freedom of choice trump everything else. But that doesn’t seem to be what’s coming down from the top anymore. The rhetoric being used by Joe Biden is egregiously confrontational, including statements like “we’ve been patient, but our patience is wearing thin” as he made sweeping assertions about how the unvaccinated are stifling national unity and progress. He also confusingly stated that vaccinated workers need to be “protected” from the unvaccinated.

Assuming vaccines are effective, shouldn’t it be the other way round? What exactly are we shielding people from when new strains continue to manifest, can still be spread amongst the vaccinated, and the shots we currently have are targeting older COVID variants that have lost steam?

The economic and social stress this is likely to place upon the industry and country as a whole will be nothing short of monumental. Protests have been erupting across the globe all summer. Truckers have started organizing in numerous countries and have refused to deliver to areas imposing strict COVID rules, exacerbating food shortages in urban areas. In the United States, the same was true for cities that opted to defund police departments. Now they’re starting to talk about strikes focused on vaccine and mask mandates while they’re already experiencing a severe shortage of drivers. Imagine if that spills over to an automotive sector that’s already been beleaguered by the semiconductor shortage, their suppliers, and every other industry you rely on.

[Image: Michael Vi/Shutterstock]

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The shortage of microchips continues to drag on, forcing General Motors to idle virtually all of its North American production operations for as long as two weeks — though the automaker could yet extend this latest shutdown.

Wentzville Assembly
General Motors is basically shutting down its North American manufacturing operations due to the chip shortage.

GM is just one on a long list that includes virtually every automaker hit by the shortage — and its impact is being felt just about everywhere, from Stuttgart to Detroit to Beijing.

Industry planners hoped to put the shortages behind them by now. Barely a month ago, GM had signaled it had come up with new sources for some of the chips it needed. But that clearly didn’t meet its requirements.

No light at the end of this tunnel

The automaker will either close or extend closures at plants, such as the one in Wentzville, Missouri producing its Chevrolet Colorado and GMC Canyon pickups, another in Canada building the Chevy Equinox SUV, and the Ramos Arizpe facility in Mexico that assembles products like the Chevy Blazer SUV. All four of its North American brands will feel the heat.

Like some of its competitors, the automaker had been partially assembling vehicles, where possible, and then storing them until it could come up with the missing chips and electronic components. So, in some instances, GM will try to take advantage of the upcoming closures. It has secured enough chips, in some cases, to let it “repair and ship unfinished vehicles,” it said in a statement.

Wentzville Assembly
GM’s Wentzville plant, which produces its midsize pickups, is on the list to go down.

It was not revealed just how much production GM will lose due to the coming closures but some of those plants routinely produce more than 60 vehicles an hour on two or three shifts, many working overtime — when possible — to help rebuild inventories already drawn down as a result of last year’s pandemic closures.

Empty lots

Company officials indicated GM dealers now have barely half their normal stock of cars, trucks and crossovers which, this time of year, would run between 60- and 70-days’ supply.

Among the dealers TheDetroitBureau.com talked to, some indicated they have less than 10 vehicles in stock and are not sure when they will get more, especially when it comes to popular product lines like the Chevrolet Silverado and GMC Sierra pickups.

And they’re not alone. Toyota has barely 10 days worth of some of its most popular vehicles, like the RAV4 SUV. The automaker last month warned it would cut global production by 40% this month, so shortages could, if possible, get even worse. In recent days, Stellantis, Nissan and Ford, among others, have announced further cuts.

GM Ramos Arizpe plant
The company is idling its Ramos Arizpe facility in Mexico where it builds the Chevy Blazer.

Consumers paying the price

In turn, customers have been forced to either wait, extend their search or, in many cases, pay at or above sticker price. Some social media reports have highlighted dealer surcharges ranging anywhere from $5,000 to as much as $40,000 above MSRP.

That helped drive average transaction prices to a record of more than $41,000 in July, according to Cox Automotive, J.D. Power and other analysts. The figure is widely expected to have run even higher in August.

Sales for the month came in at an estimated, annualized rate of about 13.1 million, down from as high as 18.5 million earlier in the year.

The Labor Day weekend is normally one of the busier holidays at U.S. dealer showrooms but there is little hope, according to industry insiders, that it will generate anywhere near the normal levels seen in past years.

Some Bronco fans thought the Jeep Wrangler wasn’t the only vehicle Ford would take on with the new Bronco. Upon its return, Ford officials said Bronco would be a “family” of vehicles, leading to plenty of speculation about what that could mean. 

Ford Bronco family
The Bronco and Bronco Sport are just the beginning of a “family” of vehicles, Ford officials said when they debuted.

Apparently, it no longer means a truck to compete with the Jeep Gladiator. The original Bronco from the late ’60s did come with a pickup option, but the new models will not, according to Automotive News. The publication cited two sources “knowledgeable about the decision.”

Ford typically doesn’t comment on future products, but spokesman Mike Levine told Automotive News “we continue to see strong demand for our full portfolio of rugged trucks and SUVs, including our Bronco-brand utilities and our best-selling Ford truck line-up.”

The plans reportedly called for a pickup model to arrive as a 2024 model, built at Wayne (MI) Truck Plant where the Bronco and Ford Ranger midsize pickup are currently produced. Ford officials never formally confirmed the existence of a pickup truck.

A family of vehicles

For now anyway, anyone wanting a Bronco pickup is going to have shop the used market for this 1966 Bronco.

When the Bronco and Bronco Sport were introduced in July 2020, Ford officials noted there were plans for additional vehicles beyond the two- and four-door Bronco and Bronco Sport — a family. Details weren’t provided but there has been plenty of speculation about what it could mean.

At the time, officials suggested they would always sport Ford’s “Blue Oval” badge, but the automaker would push Bronco as its own unique brand. Mark Grueber, the Bronco marketing chief, told TheDetroitBureau.com back then one of its hallmarks will be that every vehicle will be equipped with all-wheel drive, something it believes will give Bronco a leg up on competitors like Jeep and Land Rover.

Naturally, fans were left to explore what that could mean in terms of actual products. Part of that including the now-dead pickup as well as a variety of performance variants, including the Warthog or Raptor (both names have bandied about for the same vehicle), which is akin to the Raptor line-up for the automaker’s F-Series pickups.

Ford Bronco R Baja 1000 Testing
The Bronco Type R racer clearly hints at what a Raptor might look like — albeit without the tube frame.

The company produced a Baja-style model, dubbed the Bronco Type R, that raced in Mexico. That version, if it comes to life, may be called the Wildtrack. Then, there’s the potential for an EV model. Ford’s massively invested in battery electrics to the tune of at least $22 billion. Further, Ford CEO Jim Farley added a little gas to that fire in May via Twitter

When asked by a Tesla fan on Twitter about why there isn’t an electric version of more new products coming out, specifically the Bronco, Farley’s response was “Why do you think we dont?” 

Former CEO Jim Hackett confirmed in 2018 that a Bronco hybrid was also coming.

A plug-in would allow Ford to take direct aim against Bronco’s key rival, the Jeep Wrangler. A PHEV model — the Wrangler 4xe — went on sale last month. It can run 21 miles in all-electric mode, according to the EPA, while Jeep noted the 4xe can operate for at least three hours on batteries alone while off-roading.

“I would be shocked” if Ford didn’t electrify the Bronco, Sam Abuelsamid, principal auto analyst for Guidehouse Insights in Chicago told TheDetroitBureau.com in May.

Ford’s been hardest hit by the semiconductor shortage, but recent events show that no company can escape the impact. 

Toyota GAC Guangzhou plant
Toyota shutdown its plant in Guangzhou, China last month due to a COVID outbreak.

Toyota announced temporarily shut downs of 27 out of 28 production lines at 14 plants around the world due to the problem. Volkswagen officials said they’re mulling ways to avoid a similar problem, saying production levels would fall, but no plant closures were announced. Unsurprisingly, Ford is closing plants this weekend due to the problem.

The Japanese automaker’s announcement came as a bit of a surprise because of its scale: 40% of all its global capacity will be down for parts of September. The company will lose about 360,000 vehicles due to the maneuver. It covers a variety of the maker’s portfolio: RAV4, Corolla, Camry, Prius and even the company’s luxury unit’s Lexus RX.

Not surprisingly, the world’s second-most valuable automaker saw its stock take a hit today, falling 4.7% on the news. Some of that drop comes because the company’s forecast for annual operating profit of $22.7 billion didn’t change, but it’s already lower than analysts are predicting.

Toyota Takaoka plant assembly station
Toyota’s Takaoka plant was partially shut down due the impact of an earthquake earlier this year.

Avoiding the problem

Toyota managed to steer clear of the issue because it had presciently stockpiled semiconductor chips, according to multiple media reports. The strategy came about as a response to the massive 2011 earthquake that hit Japan, forcing its shutdown for weeks.

Additionally, the Fukishima nuclear plant disaster cemented the need, in the eyes of Toyota’s top leaders, to ensure it had a healthy backstop of chips.

Toyota US Plant
Several product lines will be affected by the automaker’s closures, including the Toyota Camry.

As a result, the automaker confirmed its goal of building 9.3 million vehicles globally for the fiscal year ending March 2022. It also still plans to sell 8.7 million of those vehicles. The total would make it the second biggest automaker behind Volkswagen.

Chips not the only issue

Semiconductors are problematic, but production of vehicles — as well as additional chips — is being hampered as the latest wave of COVID-19 hitting the company’s facilities and its suppliers in Southeast Asia very hard. 

The issue caused Toyota to previously stop assembly lines at some Japanese factories between late July and early August, including its Tahara plant, due to a surge in infections in Vietnam which had constrained the supply of parts, according to Nikkei, the Japanese news service.

The company’s also been forced to deal with similar issues at a plant in Guangzhou, China, and three others in Thailand.

General Motors doesn’t want to share the sandbox with Ford when it comes to using “cruise” in the name of semi-autonomous driving technology. 

Ford BlueCruise in F-150 driving
Ford is offering BlueCruise, a subscription-based version of Level 2 autonomous driving technology this fall.

In response to GM’s lawsuit against its fellow Detroit-area automaker, Ford asked the U.S. Patent Office to rescind the trademarks GM filed using the word. Officials claim that “cruise” is so generic a term that no one should be able to lay claim to it.

The “cruise” chaos came to the fore when Ford announced its new semi-autonomous driving technology in mid-April, dubbed BlueCruise. GM already employs two versions of the word for similar purposes. It’s Super Cruise technology performs a similar task to Ford’s new product. Meanwhile, it also owns a significant stake in Cruise LLC, which is developing autonomous vehicles to be used as robo-taxis in the San Francisco area.

Going to court

Cruise Bolt in SF
GM’s Cruise subsidiary is hoping to offer a fleet of robs-taxis in the near future.

“Ford’s decision to rebrand by using a core mark used by GM and Cruise will inevitably cause confusion between the parties, the affiliation, connection, or association between them, and/or origin, sponsorship, or approval of their goods and services,” GM said in the lawsuit. 

The lawsuit was filed in the U.S. District Court for the Northern District of California in San Francisco where GM’s self-driving enterprise is testing the system without safety drivers. According to the lawsuit, GM, Cruise and Ford “engaged in protracted discussions” following Ford’s announcement, “but Ford insisted on moving forward with the ‘Blue Cruise’ name despite Cruise’s preexisting rights.” 

GM and Cruise are asking for Ford to pay monetary damages related to the incident and for the manufacturer to stop using the BlueCruise name. 

Cadillac’s Super Cruise system allows some hands-free driving but requires drivers to stay focused in the even of an emergency.

“While GM had hoped to resolve the trademark infringement matter with Ford amicably, we were left with no choice but to vigorously defend our brands and protect the equity our products and technology have earned over several years in the market,” according to Reuters. 

Can’t sue if no infringement

While GM went to court, Ford — which contends the suit is without merit — instead went to the patent office. That move is seen by some as akin to pouring gasoline on a fire; however, company officials claim there was little choice.

“To defend itself, Ford has no choice but to ask the U.S. Patent and Trademark Office to rescind both of GM’s “Cruise” and “Super Cruise” trademark registrations that should have never been registered in the first place,” Ford said. “Any number of companies use the word ‘cruise’ in connection with driver assist technology.”

Ford essentially contends the word cruise is commonly used by all automakers for similar technologies, in particular, cruise control. However, the automaker offered other examples, including “smart cruise control” by Hyundai, “predictive cruise” by Mack Trucks and more.

The new Audi skysphere concept takes the idea of a “convertible” to new extremes.

Audi skysphere concept front on road
Audi’s skysphere concept is the first of three concepts coming from the German brand.

The first of three cutting-edge prototypes the German automaker plans to reveal in the months ahead, skysphere explores the extent to which autonomous and electric drive technologies will transform the auto industry.

The long, low roadster’s roof can retract, but that’s just the start. It can even change its wheelbase at the touch of a button. And, when you get tired of putting the skysphere through its paces, the steering wheel and pedals tuck away, transforming the cabin into a luxurious lounge on wheels.

“New technologies like electrification, digitalization, and autonomous driving gave us the opportunity to create an experience that goes way beyond the one that typical roadsters offer today,” said design project manager Gael Buzyn.

Audi skysphere concept rear on road
Audi’s skysphere concept is an all-electric roadster with Level 4 autonomous capability.

A fondness for extreme machines

Audi has had a fondness for unusual concepts and has been taking advantage of the way electric propulsion opens up vehicle designs. With batteries and motors mounted under the load floor, freeing up space normally devoted to the engine compartment, all sorts of things can happen.

In the case of skysphere, the show car retains classic roadster proportions, Audi officials saying they were strongly influenced by the Horch 835, one of the most celebrated German luxury vehicles of the 1930s. Horch was one of the four brands that eventually became Audi. (Horch, in German, means the same thing as Audi, in Latin. In English it’s “to hear.”)

Audi skysphere concept with driver controls
The Audi skysphere concept can act as a performance machine for the driver or …

The design is far from retro, however. About the only visual connections to Audi’s prestigious past comes in the form of skysphere’s suicide-style doors and 23-inch wire-style wheels — and even here, it’s a rather abstract link.

A retractable roof and a platform that can stretch up to 10 inches

Like any good roadster, the two-door’s roof retracts. But here’s where Audi engineers pulled off a neat bit of magic. As a roadster, skysphere measures about 194 inches in length. And, with its low-mounted two-part battery pack and motors, it should be capable of scooting nimbly around corners.

Audi skysphere concept sans driver controls
… switch to full autonomous mode where the driver controls retract for comfort.

The show car uses a single electric motor that punches out 623 horsepower and 553 pound-feet of torque through the rear wheels. Audi claims that will launch the roughly 4,000 pound skysphere from 0-60 in just 4 seconds.

But when you’ve had your fun and now want to go for a comfortable cruise, skysphere transforms into a mobile lounge. The wheelbase stretches by nearly a foot, to 204 inches, nose-to-tail, as body and frame components pull apart. At the same time, the traditional driver controls vanish, the prototype now operating at Level 4 autonomy. That means it can go anywhere, anytime, without ever needing a driver’s intervention.

Digital reality

Audi skysphere concept top
The Audi skysphere concept is a low-slung roadster designed completely digitally.

Skysphere was developed digitally at Audi’s advance research facility in California. But it bears the imprint of Marc Lichte, the brand’s global design director. He’s a fan of minimalism — at least when it comes to traditional knobs and switches, and the new concept goes well beyond what we’re seeing with Audi’s latest production models. The instrument panel is, essentially, a pillar-to-pillar, 56-inch video display, with an additional touchscreen at the front of the center console, as well as by your fingertips on the doors’ armrests.

Audi has been teasing the arrival of the skysphere for several weeks and formally released these images today. The concept will arrive in solid form at the Pebble Beach Concours d’Elegance next weekend.

It’s just the start, however, with Audi saying its part of a trio of concepts, set to be followed by the “Audi grandsphere, and, coming in 2022, Audi urbansphere.” These collective will serve as the brand’s “showcase (for) its vision of progressive luxury. In the process, Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B, and even far beyond the driving experience itself.”

It might be easy to dismiss the skysphere as just a fanciful fantasy in chrome, but Audi leaves us wondering just how much it might influence the brand’s future products. “A vehicle like the Audi skysphere concept,” it says in a statement, “will become a platform for experiences that expand horizons beyond the mere ride in just a few years.”